Published on September 7th, 2016 | by lawilink

From Malawi to London

Lawilink founder Zac Darkes was invited to the Love united party for Malawi !!

banner love united_19

On the 25th of Auguest Lawilink was in vited to cover the Love Unied pop up shop party

18 Broadwick street, London W1 All supported by Shaftesbury. At Love United’s one off pop up concept store in the heart of Soho LOVE Unt Raising funds for some extraordinary charitable projects working in Malawi


Some of the Amazing Work Love United Will Support –

love united_8Love united is a unique collaboration between talented young designers at the cutting edge of ethical fashion, plus accessory brands that are a sustainable luxury alternative from the high street.

The night also celebrated the Beating Hearts album launch- a special album from archived African music (first album Malawian Music) remixed by some of the top Uk and Malawian producers & musicians, the album also includes work from Rudimental.

The concept brings meaning and quality to your shopping experience.

banner love united_12You can buy from exciting designers & brands, fabulous swimwear from Auria made from recycled fishing nets, designer fashion fabrics recycled by Alex Noble and EMG Initiative. Malawi made & fabrics sourced fashion line by Birdsong London, light up your days & nights with Beam shoes & see the world through the magic prism provided by Love Specs. Further contributions & one off events will also be held at the store. Make your money go further with everything that you buy and give it meaning & Love Unit, Carnaby provided the shop this space & opportunity.

List of LOVE united contributors

Love Support Unite


Beating Heart

Beam shoes

Love specs

The People’s Mantra


EMG initiative

Kitty Joseph


ASH – Afro Supa Hero

Auria –

Beating Heart-


Love Specs-

The People’s Mantra-



Kitty Joseph-



banner love united_7 - CopyAuria:

Founded by Diana Auria, AURIA is a luxury sustainable swimwear brand based out of London. Since then, AURIA has become a dynamic creative brand with core ethical values that has put AURIA at the forefront of sustainable fashion. All AURIA swimwear is made using new generation sustainably sourced nylon; made somehow quite fittingly from recycled fishing nets which would otherwise be discarded on the coasts and seas of the world. Being one of the first to source and use this fabric lead the brand on to exhibit at London Fashion Week Spring/ Summer 2013 as part of the ethical showroom ‘Estethica’. Following this, the brand was awarded ‘Highly Commended’ at the Sustainable City Awards 2013 as the best Sustainable Fashion Designer, supported by The British Fashion Council.

AURIA was chosen to be a part of Selfridges sustainable scheme ‘Bright New Things’. @auria_london



banner love united_6 - CopyBeating Heart

When Hugh Tracey (1903-1977) made 35,000 field recordings across Sub-Saharan Africa between the 1920s & 1970s, his intention was to reveal the beauty and complexity of the music to a world that saw little value in it.

Today, almost 90 years later, Tracey’s bid to preserve the music of Africa for future generations’ lives on. Beating Heart has connected the archive at the International Library of African Music (ILAM) with contemporary producers, making fresh sounds for a modern audience.

Building on Tracey’s vision, the income generated will be used to assist people in the areas where the music was originally recorded.

The first instalment in the series, ‘Beating Heart – Malawi’ is out now. LISTEN

Beam Shoes

BEAM was founded in November 2015 by best friends Serena and Gus. Serena found inspiration for the idea while dancing away at a festival in Iceland, and became utterly convinced when partying during the fringe festival in Edinburgh. There she realised the huge demand for adult light up shoes. Not brave enough to endeavour alone, she sought the help of her experienced business partner and best friend Gus.

The two of them have worked tirelessly to create a brand that spreads a clear and worthwhile message: HAVE FUN. Their shoes are not for the feint hearted. Wearers should be prepared to be centre stage and to attract a huge amount of attention. That’s half the reason why wearing their shoes makes you feel GREAT.

They’re new, exciting and cause people to stand up and stare. Furthermore, BEAM have teamed up with the charities Love Specs and LSU, donating £2 for every pair of Original Series they sell, contributing to an outstanding project in Malawi.

Love Specs

banner love united_2

What are Love Specs?

Love Specs turn every light into a rainbow of hearts, perfect for festivals, birthday parties, weddings and fireworks. Their beauty lies in their message. They allow us a glimpse into the world we wish to see: one filled with love.

love united_12Love Specs have been sold on almost every continent (We’re working on Antarctica!!) and have won us support from festivals such as Secret Garden Party and Glastonbury and Artists such as Rudimental. We are committed to making the best of this support and using it to make a real difference in the world.

Rudimental Katy B Skream


Love Specs is a fundraising arm of Love Support Unite, an award winning and ground breaking charity currently based in Malawi. Love Support Unite take a new approach by simultaneously providing education, healthcare and skills training to ensure every child and young adult has the opportunity to survive, develop, grow and succeed.

love united_1How do we do it?

We work closely with communities to develop long-term solutions local people implement and run themselves. We devised the ‘self-sustaining school’ where crops are grown to pay the teachers and feed the children, safeguarding attendance of both students and teachers alike. Amongst the many projects we provide training in building techniques, farming methods and tailoring skills and set up export channels where needed to ensure families have a stable income and secure vision of the future.

Why Love Support Unite?

Many studies highlight how some charity work can do more harm than good, making communities dependent on hand outs and damaging existing support networks. We work to strengthen communities by providing technological solutions, infrastructure and education and our aim to reach a world where every community is self-sufficient.

banner love united_10How Do Love Specs Support Love Support Unite?

Love Specs are part of LSU LTD working alongside the Love Support Unite Foundation. All profits are donated to help support their projects in Malawi. In addition we also provide all fundraising, event management, communications services, tech support and promotion for the charity helping them to keep costs to a minimum. . Find out more at or why not watch the videos below for an insight into the work Love Support Unite do.

The People’s Mantra

The Peoples Mantra is an emerging lifestyle brand that collaborates with African artisans to create ethical accessories with meaning. We believe in the importance of self-empowerment, self -awareness and the understanding that we are all connected. Our mantra is: I Am Powerful – understand yourself and you will in turn understand others.

Birdsong London

banner love united_15Khama:
Founded in 2012, its name meaning ‘hard work’, KHAMA is an accessories brand built on collaboration between designers, creatives and makers in London and Kasungu, Malawi. Khama believe in exceptional design and work with a variety of artisans and makers in our workshop in the town as well as in the surrounding villages to handcraft beautiful, unique items. The people they work with receive a fair wage, training and the opportunity to become financially independent. Materials are also sourced locally, which benefits the wider community and further helps to reinvigorate the textiles industry in Malawi. / @birdsonglondon


EMG is an ethical, creative design initiative, pioneering inventive sustainability in the higher end of the creative cultural market. Raising awareness and funds for a selection of charities and causes, through the production and sale of exclusive and unique designs at pop up boutiques and exhibitions. Projects will run, collaborating with a range of creatives, addressing different areas but with a focus on humanitarian issues, like those caused by the fashion and textile industries and the global challenges around LGBT and gender equality. Designers from different disciplines will be invited to contribute to the projects, to foster discussion, creative practice and communication on larger issues that result from a demanding consumerist

culture. With the Salvage T collection

EMG is continues to raise profits for a TRAID & CHILDHOPE project to protect children in Bangladesh from accidents, trafficking and abuse as well as guide them towards a route to education and a life off the streets while their parents work in garment factories through providing

day centres.
EMG was chosen to be a part of Selfridges’ sustainable initiative ‘Bright New Things’. @EMGINITIATIVE

banner love united_5 - CopyKitty Joseph

Kitty Joseph’s work explores colour and its application on the body through print. On graduation from the Royal College of Art in 2011, she collaborated on projects with milliner Piers Atkinson, long-time mentor and friend, fashion icon Zandra Rhodes, stylist Kim Howells, Lady Gaga, and Carine Roitfeld, amongst others. This was followed by the launch of her own ready-to-wear womenswear label. Several collections on, the brand has grown to acquire many influential stockists worldwide, including Colette in Paris, The Museum of Contemporary Art in Chicago and Liger in Hong Kong, amongst others.

The brand continues to stay true its core creative London roots, while continuing to expand with great commercial success in the international fashion market. @Kitty_Joseph

Tags: , , , ,

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to Top ↑
  • Subscribe via Email

    Enter your email address to subscribe to and receive notifications of new posts by email.